The Westminster Skeptic: Does Blogging Matter?
Does Political Blogging matter? was the question put to Sunny Hundal, Mick Fealty, Paul Staines and Jonathan Isaby by Nick Cohen. This provided a great excuse to meet up with Travelgal and have a few (ok, a few more than a few) bevvies. But not before some interesting points were raised and discussed.
The charge that the readership of the political blogs is minute. If you're reading this, you're one of about a thousand or so compared to millions for a Newspaper. We are not doing anything other than commenting on the output of newspapers, and have not replaced the investigative journalism which is dying out in the mainstream media.
All the panellists denied the charge that blogs are not breaking stories - Sunny bleated on about nit-picking Boris Johnson's team, Mick talked about a commenter on So'T who broke a story about something to do with Northern Irish politics, Guido allowed the 'Brown's bonkers' line of attack and of Con Home getting Hunky Dunky kicked off the front bench. Jonathan Isaby noted Conservative Home's publishing of the now-defunct A-list of candidates.
I don't think this charge stuck. Nor, did the charge that there is no money to be made from blogging. Without money, there can be nobody knocking on doors, asking questions. Ignoring the journalistic vanity for a minute, what does it matter who does the digging?If concerned citizens have a story, they have a platform to get it out there - a blog, comments on blogs, e-mailing a blogger, that didn't exist before. There is no need for legions of paid journalists - citizens acting in their community's self interest will do the trick. In any case, journalists do not do the reporting, Reuters and AP do it, and the papers merely churn the release from the wires with a little re-writing. The near identical copy in the Times, Telegraph and Grauniad testifies to this. The Mainstream media therefore differentiates by opinion, and Polly Toynbee, for example, is certainly no better at this than the best bloggers.
If bloggers aren't doing the investigative journalism, then neither are the papers.
If there is something that makes political blogging matter it is the audience. Everyone in politics reads Con Home, Guido, and if you have any interest at all in the Province, Slugger O'Toole. The figures are better than for the papers. It doesn't matter if you only have a couple of thousand readers, if those readers are MPs and captains of Industry.
What is more important is the Movement politics - you can gather a group of like-minded people: a few thousand libertarian, tens of thousands of socialists or conservatives and speak, discuss and interact. This allows Con Home to put pressure on the leadership in a way not yet managed by any other party's grass roots website.
Whether political blogging can be as revolutionary as the printing press, and disaggregate decision making (as Douglas Carswell's wiki bill, or the Conservatives' 'wisdom of crowds' prize hint at) allowing for politicians to develop an individual following, bypassing party structures and reinvigorating representative democracy; as blogging's most fervent supporters hope, is at best an aspiration. As is the hope that blogging can become a platform for policy development. Nevertheless, it has certainly reduced the power of the party centres by giving the activists a voice that the leadership can hear. It is Gordon Brown's deafness to this which is his main failing - still stuck in the smoke-filled rooms of Scottish Labour politics and possessed of a tin ear to the electorate which will ultimately loose him the election. Contrast with the Conservative engagement with the electorate - webCameron is imperfect but better than any Labour effort - his engagement with the activists will help get the boots on the ground in an election campaign.
Will blogging change the result of the next election? No. Not yet. But there is no doubt that it is part of politics for good.






